There is often not a lot of websites that share the FTC Guidelines. Nor do they go into depth like this site does. It also allows you to download it to refer back to it later. Thank you …
FTC Guidelines for Patient Leaders
This information was interesting to me. I remember when the changes started happening on a platform I frequent, and now I know why.
This was SUCH a helpful course - thank you so much! A quick question: if a company is paying you to be on a patient advisory board but then asks you to share their branded posts, it seems to me that this is kind of skirting around the edges of FTC guidelines. Theoretically it could be said that you’re not being laid to share those posts, but obviously there is some implied pressure to do it since you’re compensated as a patient advisor. Personally I feel very uncomfortable about sharing branded posts in this situation and am wondering what your thoughts are and what a good approach to the company would be?
I had no idea now this all makes sense!! Thank you so much!
FTC is American, correct? Am I bound to FTC guidelines as a Canadian? Or is there another set of rules that I should be aware of
Great information. I’ve actually written a product for a free product and didn’t know I should have disclosed it was free. Thanks for the course.
This course was beneficial; thank you for sharing.
Bumping this useful topic for newer forum members
Topic bump to fight spam
Thank you so much this is definitely helpful very helpful:purple_heart:
Bumping topic fighting spam
Gain traction. Guide consumers to understand the product proposition. It affects consumer attitudes.
Listen to feedback in time, look for real experiencer, state patient experience, and connect with patients.
Kristen, I “thought” I had completed that course, BUT it shows I have not. Can you tell me possibly what I missed somewhere? Thanks, Pam
This course was great - thku!!
The implementation and operation level of things basically do not need too much continuity, advertising companies and advertisers do not have a close link between the two sides, the partnership has become very unstable.
A good leader should have high moral character, love the cause, set an example, be generous to others, take the overall situation into consideration, have a high sense of responsibility and selfless dedication.
Whether consumers benefit from the guidelines; The impact of guidelines on the delivery of truthful information to consumers; Develop requirements for technology platforms (e.g., Instagram, YouTube, TikTok) that facilitate and directly or indirectly profit from influencer marketing.
The guide should be what people want to know and whether the information contained in the document should be included in the guide; How and to what extent advertisers and endorsers reveal unexpected material connections on social media; Whether rewards bias consumer reviews, even if favorable reviews are not required to obtain them, and whether or how these rewards should be disclosed.
Whether the aggregate rating of incentive-based reviews is misleading, even if the reviewer discloses the incentives in the underlying review.