FTC Guidelines for Patient Leaders

Review answers to questions people are asking about the FTC’s Endorsement Guides, including information about disclosing material connections between advertisers and endorsers.

Still have questions? Leave a post in the discussion group to get insights and weigh in from fellow Patient Leaders in the network.

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I feel silly asking this, but what is FTC stand for and where can I find the endorsement guide?

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Hello, Denelle! FTC is the Federal Trade Commission.

Here’s a link to the webinar that also has the guidelines.

https://www.wegohealth.com/2017/11/09/patient-leader-webinar-ftc-guidelines-for-patient-influencers/

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I think transparency is so important. Loved getting a refresher course here with Julie about the FTC Guidelines. :mega:

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Federal Trade Commission

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Thank you so much! This video has a lot of useful information.

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Thanks for sharing this info.

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I’m always so cautious about promoting something and tend to pass on more than I accept. Thank you for sharing this. IT’s a great resource.

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The FTC guide was so informative. Thanks for the great info!

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I agree that this was so informative! I saved a bunch of the downloads and know I can refer back to them. Thank you!

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I had researched the FTC guidelines on WEGO in the past but it was wonderful to take this course and digest it in increments. I especially love that we can return to it and that there are plenty of things to download for future reference. Thank you!

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Thanks for sharing this helpful information about FTC guidelines. Video was great.!

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Great info! Thanks for sharing.

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Very useful information, thank you

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Most informative. Thank you for sharing.

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I haven’t had the opportunity to endorse a product or service yet. Does this disclosure policy also pertain to non profit organizations? i.e. Blogging and posting about attending a non profit organization event. They requested for me to post or blog about my experience at an event where my travel was reimbursed. There was no contract stating travel would be reimbursed after a blog post. It was just a request.

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Lisa Moran that is a great question and would be interested in knowing the answer as well! I have not been a paid influencer yet, so I am curious to those who have:

How did you start becoming an influencer for influencer marketing? Did you reach out to companies? Did they reach out to you? If they did, why do you think they reached out to you?

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Thanks so much for the FTC course–very useful! :slight_smile:

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Great course! FTC sounds like USA. I’m from UK but have USA patients on my social media channels. Am I FTC liable?

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I enjoyed the course. I like the clarification, like in a commercial, we know they are actors, but when we are getting sponsored by someone, a payment of a product or monetarily, speak it, say it, post it, make it crystal clear. As a mother this is funny, it reminds me of specificity with children, if I don’t say it, they won’t do it. Nursing, if you didn’t chart it, you didn’t do it. FTC, if you don’t clarify you are being paid in some fashion, the public won’t know. BAD.